Back and Busy / by Rob Sutherland

We have been back from our holidays for a couple of weeks now, and it has been crazy! My only guess is that the post-election political landscape has finally given people confidence to move - and as a result I have been non-stop! Now my next goal is to start moving work towards a higher grossing demographic and away from the low pay agency work that still forms a substantial amount of my workload. Each year things have moved forward so my next goal is to just move that next step up the ladder with the commercial side of things.

What else is brewing? I want to start shifting focus a wee bit more towards the “art” side of photography again. I have almost abandoned the stuff that I love to get the commercial side off the ground - and I think that I am on the cusp of really getting that to a self-sustaining point where I can take my foot off the gas a wee bit and start spending more time on something else! This time of year is not the best for the more wistful landscapes and dramatic scenes, but we aren’t too far from everything changing to more autumnal vibes and with the changing season I will refocus my energy towards the more artisitc ventures!

Part of the reason for the refocus is to start building towards launching the workshops in 2025, but I also want to persue more of the fine-art market and actually spend more time doing the kind of work that I love whilst also building my profile as an artist. Creativity is what feeds my soul and without allowing myself to really explore it I do suffer mentally. It can be through any artistic medium really, but for the moment I want to really concentrate on photography, and particularly landscape photography. There will also be video work, blogging, vlogging and all sorts of other things as I start to delve into the things that make me tick, and the things I want to share with my audience.

I feel like I am about to embark on another journey!